‘Smarketing’ harmony

In this episode, we’ll be trying to understand why conflict can arise between marketing and sales teams. We’ll also be exploring the roles of each team, and how to work together successfully and harmoniously. Our special guest is Kevin Maples, founder of Trapezie, who will share his personal insights into the challenges that can arise when marketing and sales aren’t aligned on brand strategy, and—more importantly—how these can be overcome.