Pradaxa: Desert Island Castaway

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

In collaboration with Publicis, Brandcast Health built an interactive ‘Desert Island’ touchscreen application for Pradaxa on the Boehringer Ingelheim stand at the British Orthopaedic Association Annual Congress, – where users were invited to vote for the scientific text and also the song that they couldn’t live without, which then played out though the in-built jukebox.

Comments are closed.

TOP

We'd love to work with you

Contact Us
London

16-17 Little Portland Street
London
W1W 8BP

+44 (0)20 7291 5070
email

Singapore

8 Cross Street, Level 28
PWC Building
Singapore, 048424

+44 (0)20 7291 5070
email

Suffolk Coast

Basepoint Unit 12a
The Havens
Ransomes Euro Park
Ipswich, IP3 9BF

T. +44 (0)1473 722 794
email

Call Us