Pin It to Win It

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

At the end of last year we ran a highly successful Pinterest campaign for The Portland Hospital. The Christmas themed competition, named ‘My Child’s Dream Christmas Stocking’ gave mothers (and fathers alike) on Pinterest the chance to win a £200 Hamley’s voucher to help them with their Christmas shopping!

To enter the competition, entrants were asked to create a new board and ‘pin’ presents or ideas for their child’s stocking with the hashtag #PortlandHospStocking attached to each picture. We then asked entrants to post a link to their board on The Portland Hospital’s Facebook page.

There were lots of excellent entries and we had a huge rise in followers on The Portland Hospital Pinterest page, along with a rise in likes on Facebook. The winner was mother Dana Stevens, whose board won the judges over with its mix of gorgeous baby clothing, cute toys and quirky ideas. One of our favourites was the panda suit – Portly Panda would be proud!

Have a look at her board below:

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