Kiadis Pharma were looking for a new website as they were planning to go public, and required a new more professional online presence. The launch was scheduled for a couple of months from kick-off and so we needed to move quickly.
Our first steps were to audit the materials already available online, and to evaluate the messages the company wanted to present. This set the foundation for the content strategy, sitemap, and visual identity. With our extensive experience in blood cancer, we were also able to provide keen insights into how to present the scientific information clearly and concisely.
The biggest challenge we identified was the breadth of the understanding within the audience (including clinical researchers, patients, and investors), and therefore how we could translate the client’s complex production process into a simple story that would appeal to everyone. We began by deconstructing their communications strategy into simple blocks i) The Problem (Disease) ii) The Solution (Treatment) iii) How to get involved (Contact/Invest), and then translated this into a website that takes the user through this journey.
With simple parallax infographics embedded within the content, and a straightforward content structure, the site provides the user with a seamless experience regardless of their level of understanding.
Click here to view the Kiadis website