Overview

Brandcast Health was selected by CELGENE Europe to develop and implement an educational programme addressing ‘age discrimination’ in the management of blood cancers in elderly patients across Europe. A large European CME-accredited meeting, in conjunction with ecancermedicalscience and supported by prestigious faculty and speakers, was planned, developed and delivered. The meeting was CME accredited for pan-European audiences

The event – Blood cancer in the elderly: European Expert Forum – held in Rome, was Europe’s largest ever meeting on blood cancers in the elderly, attracting over 1,000 haematologists. Significant outreach activities further extended messaging. We filmed 60 in-depth video interviews with haematologists across Europe in order to assess attitudes to the treatment of blood cancer in the elderly. This research was supplemented by a comprehensive literature review on the management of blood cancer in the elderly.

A well-known faculty of 45 leading European experts, including geriatric oncology, geriatrics, onco-policy and patient advocacy, collaborated to develop a comprehensive two-day meeting programme. We filmed the meeting, together with expert interviews and discussions, for CME elearning and webcasts on the ecancer platform. This educational material was made available shortly after the meeting in order to maximise outreach while the content was at its most topical.

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