First aid could help prevent up to 140,000 deaths every year. The same number of people that die from cancer.
This highly emotive campaign by St. John Ambulance makes this message clear by taking you on a journey through a man’s life. Diagnosed with cancer at the start of the video, we watch him undergo treatment and survive, only to die a while later as a result of choking because no one know knew basic first aid that could have saved his life.
This heartfelt and poignant film draws a comparison between the number of people who lose their lives each year due to cancer, and those who die in situations where first aid could have given them a chance to live.
First aid can be the difference between life and death.