Using smartphone technology as an incentive for physical activity

Oleg Fomenko, Co-founder of SweatCoin, talks to us about an application he developed, which acts an incentive to keep fit. The app works by monitoring movement, which it then turns into currency that can be spent on real life goods, services, and experiences. Their analytics have shown that people walk 15% more per day with the SweatCoin app. The main screen provides an ongoing sense of gratification by logging and displaying the increasing number of steps and balance earned over time.

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