Facilitating The Doctor-Patient Dialogue On Facebook: Live Allergy Q&A Event

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

In April and May we ran two very successful Q&A’s with The Portland Hospital:

The first Q&A was part of Allergy Awareness Week and was run by leading consultant paediatric allergist from The Portland HospitalDr George Du Toit. We asked parents to post their questions in advance as well as during the event on the Facebook Q&A event page. The parents were then asked to join Dr George du Toit on the Facebook event page on Friday 26th April between 13.00 and 14.00 so he could answer all their questions about children’s allergies and share his expert advice.

The second Q&A was hosted by Dr. Mike Thomson, specialist in Paediatric Gastroenterology at The Portland Hospital, who answered questions about children’s tummy problems. The Q&A event was held at lunchtime on Wednesday 22nd May. Similarly we asked parents to post their questions in advance as well as during the event on the Facebook event page, and then to join Dr. Mike Thomson when he was online to answer all their questions.

Both Q&A sessions were highly successful with plenty of interaction and with almost all the questions answered during the event. Dr Mike Thomson will be hosting a repeat Q&A in the future, so keep an eye open via The Portland Facebook Page.

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