Brandcast in ASCO Post social media article

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

As a result of our high profile at this years European Multidisciplinary Cancer Conference (#EMCC2011) we have been quoted in the latest edition of the ASCO Post, covering the contribution social media made to the congress.

There was a time when clinical trial results were disseminated mainly through peer-reviewed journals that appeared in your mailbox. Computers and prompt reporting from medical conferences changed that, and same-day postings on medical websites brought “breaking news” a step closer. But the evolution has continued, and today the boom in social media—especially Twitter—has led to real-time data delivery straight from the conference hall to mobile devices anywhere in the world.

You can read the full article in the December edition of the ASCOPost here.

If you are interested in more detail, you can read all the buzz from this year’s European Multidisciplinary Cancer Congress (#EMCC2011) in our comprehensive executive briefing in partnership with Pharmaphorum (@pharmaphorum) here.  (This is a paid for report).


Contact Stephen Dunn if you would like to find out more about the use of social media at conferences and events to support your communications.

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