We’ve had a busy few days in Chicago, developing Pharma Sponsored Open Access Medical Education at ASCO 2013 – one of the largest cancer meetings in the world. With over 30,000 healthcare professionals in attendance, it is a congregation of like minds; as new data is released, methodologies discussed and insights interpreted. Medical society meetings such as ASCO provide us with a perfect opportunity in the content planning cycle to use video to capture newsworthy stories, using thought leaders. This great video content can then be syndicated to channels and communuties where the target audience will have an opportunity to engage with it and learn.
We travelled to Chicago to capture some of the key experts in action; filming panel discussions and interviews on the latest developments and data being presented. Access the following link to see some of the world’s medical pioneers in oncology and see what ASCO is all about.
To celebrate our success at ASCO we went to Hancock Tower to take a peek at the stunning 360° night-time views stretching across four states, and Lake Michigan. The view was astounding.