A busy week in Paris and Warsaw

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

The team had a busy week across the continent filming cancer exerts in Paris at the 13th International Myeloma Workshop and Warsaw at the Sixth European International
Kidney Cancer Symposium.

Two key highlights from Paris were meeting with Dr Raphael Fonseca from the Mayo Clinic and filming Prof Gareth Morgan discuss with study author Dr Philip McCarthy, the positive results of the Intergroup Phase III Study (CALGB 100104) of lenalidomide as continuous treatment for patients with multiple myeloma which was presented during the congress. All interviews from IMW 2011 can be seen on ecancer.tv.

Raphael Fonseca, aside from being a leading myeloma expert is the brains behind a really cool congress app – this was showcased at IMW across Blackberry, Android and iPhone/iPad platforms. The Apple version can be downloaded from the App store here. Over 400 dowloads on iPhone alone were made during the congress. Imagine how many trees would be saved not pinting those programme and abstract books. Very cool.

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