The worldwide e-learning industry is estimated to be worth over $48 billion, and it is having to adapt at an ever increasing speed.
In the past, e-learning has been focused on Computer Based Training (CBT) and Web Based Training (WBT). But with the rapid development of mobile technology, it is no surprise that e-learning has had to adapt to the learning opportunities offered by portable technologies.
Mobile learning (m-learning) now delivers education in the form of apps and delivery to mobile browsers, but is sure to change and accomodate the quickly developing world of mobile technology.
For organisations with remote teams, such as a sales force, deploying important training via the iPad for example, will make learning on the move a reality, saving time and money.
We see video-to-mobile as a core component of mobile learning content (mLearning). You can say more in a three-minute film than in 100 pages of text; it’s the perfect learning medium to communicate big ideas in a simple and compelling format – be it film or motion graphics.
Instructional videos help learners understand complex product information, complicated installation or assembly processes, and demonstrate effective sales or customer service techniques.
For patients, using video, with real doctors, nurses and patients explaining their disease, what to expect from their treatment and the importance of compliance to the effectiveness of their therapy can now de delivered to mobile so that the patient and their families have access to vital information without being tied to a DVD player.
For internal audiences, videos are also an excellent method to communicate the vision, mission and values of the organisation. A short video interview of the top management is an excellent way to communicate the goals or the organisation and welcome new employees.
CBT has brought about real benefits in terms of access to learning and efficiency for the provider and learner. This access and efficiency will increase exponentially as the rapid growth of smart phones and tablets continues and their technology improves.