Taxotere Patient Education

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

Company: Sanofi
Brand: Taxotere
Campaign: Your chemotherapy journey patient education DVD
Audience: Patients and carers

Brandcast Health produced an education DVD for patients prescribed Taxotere. The DVD was designed to help provide patients and their carers with a better understanding of their treatment and provide information about side effect management.

Split in to four chapters, the programme takes the patient through the chemotherapy journey, introducing the specialists who will be responsible for managing their care and treatment along the way.

The programme features real patients who are at different stages of chemo in one-to-one conversations with a chemo nurse specialist, Dr Alison Jones, a leading breast cancer specialist and a Macmillan nurse.

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