While video marketing in the healthcare and pharmaceutical sectors is still in it’s infancy we are already seeing interest in this area grow as channels such as ecancer.tv provide a ready made target audience, just waiting to digest new educational video content. For hospitals too, video is proving a very successful tool for marketing their services to potential patients and referrers.
We’d welcome your feedback on your adoption of on line video as a potential education and marketing tool. We’ll publish the result next month.
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