Pinterest launches business accounts

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

While many brands have been using Pinterest as part of their marketing mix for a while now, it was only last week the social network formally started welcoming brands to join and set up business accounts. Until now, Pinterest has prohibited commercial use of the site – making it difficult for businesses to tell their story, build a community and grow their audience.

The launch of business accounts last Wednesday is a welcome move for many brands, who may have found it difficult to work around Pinterest’s signup page, which required a first and last name. Thanks to the changes companies are now able to use the name of their business, rather like Facebook pages for brands.

Brands that are already using Pinterest are encouraged to convert their existing account to that of a business account. “If your boss is making you use Pinterest, you need to set up a business account,” the new terms state.

To learn more about how to make the most of Pinterest for your brand, click here.

Although Pinterest is welcoming companies to the site, businesses shouldn’t mistake the new accounts for those on FacebookTwitter, or Google+.

As Advertising Age put it:

“They don’t currently look any different from other pages. They also don’t possess any enhanced functionality, apart from making the new feature of authenticating a website a streamlined part of the sign-up process and directing account owners to a Pinterest how-to for businesses.”

See our very own business Pinterest page here.

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