The Portland Hospital

The Portland Hospital

Overview

Our long-standing client, The Portland Hospital, wanted to boost awareness of their core services, enhance the online brand, and increase hits to the website through a multi-channel digital campaign.

The targeted campaign, launched in Autumn 2010, encouraged mothers-to-be and current mothers to engage with The Portland Hospital via activities across Twitter, Facebook, YouTube, The Portland Hospital website and The Portland blog. This was enhanced with Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising.

We placed a strong focus on video content due to the power of online health videos as a key decision-making resource. We created informative videos for YouTube and The Portland Hospital website on subjects such as ‘Pain Relief in Labour’. Through Facebook and Twitter, we stimulated conversations, provided valuable health advice with successful live Q&A’s, and created communities where people felt safe sharing their experiences of the hospital.

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Contact Us
London

16-17 Little Portland Street
London
W1W 8BP

+44 (0)20 7291 5070
email

Singapore

8 Cross Street, Level 28
PWC Building
Singapore, 048424

+44 (0)20 7291 5070
email

Suffolk Coast

Basepoint Unit 12a
The Havens
Ransomes Euro Park
Ipswich, IP3 9BF

T. +44 (0)1473 722 794
email

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