I like to MO-ve it

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

Cookie dusters, soup strainers, face furniture or lip toupées. Whatever you want to call them, November has been full of moustaches.

Since 2004, The Movember Foundation charity has been running Movember events to raise awareness and vital funds for men’s health issues such as prostate cancer. The health problem is a growing one, as the incidence of testicular cancer has doubled in Britain since the mid-70s and over 2000 men in the UK are now diagnosed every year. Like many other cancers, early detection and treatment are key to survival which means that campaigns such as this are essential to keep men vigilant.

 

 

 

 

 

 

 

 

 

A new video, written and directed by Mark Pallis to coincide with the end of Movember, encourages men not to be embarrassed but to regularly check themselves and to talk about it. The funny 60 second viral video is helping to spread the important message as people are sharing it on social platforms and leaving their comments.

‘Move your balls’, reads the strap line, and ‘help beat testicular cancer’.

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