ESMO 2012 Video and Social Media Highlights

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

We had a very successful week in Vienna for the 2012 edition of the ESMO Congress, delivering a range of projects which had video and social media at the heart. These included filming a number of our clients satellite symposia to be developed into webcasts and education programmes for internal and external audiences; expert interviews and panel discussions to be published on various healthcare professional websites such as ecancer and a live press briefing broadcast.

Onsite, our clients were engaging customers on their exhibition stands with our interactive iPad tools, which incorporated Mode of Action (MOA), opinion leader interviews, patient stories and case study videos.

We were busy analysing the social media conversation around ESMO, developing competitor insights for our clients. The Brandcast Health social media infographics, which were published daily during the ESMO congress were well received and gained much interest, particularly via Twitter.

Enjoy our video highlights of ESMO 2012 below.

If you would like to find out how Brandcast Health can enhance your next congress using video, interactive and social media, please contact Stephen Dunn. We’d love to hear from you.

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