Avastin Interactive Education

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

Company: Roche
Brand: Avastin
Campaign: Leading angiogenesis inhibition
Audience: Oncologists

We have developed a series of tools to be used at congress exhibition stands on websites and by sales teams in Europe. These include MOA’s, interactive data compendium, case study based edetails and patient case study videos.

We loved visiting the exhibition hall at ASCO in Chicago last year and watching the oncologists interacting with the touch screen data compendium, case study edetails and patient case study video.

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