A busy week in Orlando and ASH

Written by Victoria Louise Crump-Haill – Digital Strategist/Account Director‏

We have recently completed filming more than 30 leading experts at the recent American Society of Haematology Meeting in Orlando.

The videos will be peer-reviewed and then published on ecancer as part of their coverage from this important medical congress.

As part of our Blood Cancer in the Elderly Campaign we filmed many of the steering committee members for the Rome meeting while in ASH; most were presenting important new data on treating the elderly. You can read Vanessa’s report on ecancer now and the video interviews will be available on ecancer from January.

Charlie, Kelly, Dan, Peter and Stuart made up the team onsite with support back in our London office from Dave and Jassett, editing the videos, Steve was busy tweeting and Vanessa did a fantastic job writing up many of the key sessions.

If you want to partcipate in the ASH Twitter Community dialogue then use #ash2010. You can follow our contribution at @brandcasthealth and @ecancer.

Finally, thanks to our supporters, it was great to be working with BMS, GSK, Janssen and Mundipharma who all had some very interesting dat presented this year which will translate to patient benefit very soon we hope.

Dan, Kelly and Peter are now heading to San Antio for the Breast Cancer Congress.  At least their loved one’s should be getting some good Christams pressie’s from the States for compensation for them being away so long.

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