On Friday 7th February it’s Ramp Up The Red – a day organised by The British Heart Foundation (BHF) to help raise funds to fight for everyone who is living with a heart condition. The BHF are encouraging people to go as ‘red as you dare’ by wearing red, hosting a red party, baking red cakes or having a red raffle.
Here we look at how The BHF are using social media to support their campaign and what you can take away from it.
1. Engage with followers
The BHF interact with followers by replying to their tweets about fundraising. Reaching out and giving encouragement in this way helps to give a personal touch. Here’s a selection of their replies:
2. Partner with other brands
The BHF have partnered with fashion and jewellery brands, such as Oasis, Radley and Pandora, to offer their followers on social media the chance to win some amazing prizes. By asking people to register their details when they enter the competition, they are able to capture data for marketing.
If you’re not able to partner with other brands for your campaign then why not create a competition on social media. These can be a highly effective way for you to engage with your customers and promote your event.
3. Use celebrities
Manchester City footballer Gael Clichy and singer Mollie King from The Saturdays are supporting the cause. The BHF have used these celebrities to create promotional material on social media about Ramp Up The Red. This helps to make people pay attention and want to get involved.
4. Optimise social media bios
The BHF have optimised their cover photo on Facebook by using an image to promote the campaign. They have also created an event for the day. These both help to encourage people to get involved and raise awareness of the day.
5. Use humorous images
On Facebook and Twitter, the BHF have used humorous images to promote the campaign. Take a look at the photo below; five people dressed as tomatoes going up an escalator on the underground. It sparks an emotive response, which encourages people to share and spread the word.
Produced by Becky Canvin, Digital Content Manager.